Lots of fine suggestions above.
CaoimhínSF wrote:
An Grá, an grá is fíre, ní cheiliúrtar é choíche.
Love, the love that is truest, it never fades.
... and I think I'd put the
é after
choíche, though that is probably optional.
On a slightly different tack, perhaps:
Is buan an fíor-ghrá. "True love is enduring/permanent."
buan can be used for "permanency" with regard to colours, memories, and love.

And to bring in some of the parenthesis of the original, perhaps:
Is buan an grá, an grá is fíre.Await further input ...